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Inaugural Kaleidoscope Festival exceeds attendance expectations

Source: Muse Bureau

Kaleidoscope, Western Australia’s first festival of light, illuminated the Joondalup City Centre for over 50,000 attendees over the four nights of its inaugural year.

Transforming the fast-growing capital of the North West growth corridor into an extraordinary wonderland of illumination, Kaleidoscope shone light on some of Australia’s most dynamic creatives.

Joondalup City Centre became an interactive living, breathing museum exploring the theme of the ‘City of the Future’, through an exciting multidisciplinary cultural program boasting 3D architectural transformations (live buildings), projection performance, virtual reality, augmented reality, workshops, and interactive and immersive curated spaces.

Kaleidoscope Creative Director Cindi Drennan said the artists involved in creating the illuminations were overwhelmed by the positive reactions from those who attended the festival:

"All of the artists, performers and technologists involved in creating and presenting the diverse illuminations at Kaleidoscope have been blown away by the fantastic attendance and positive response. Our audience swelled each night taking the many different facets of lighting art and installation and sharing it with their friends and family. Joondalup's vision of a vibrant and innovative event has come to life brilliantly, and everyone involved has been thrilled and proud to have been part of WA's first festival of light," said Cindi.

Joondalup Mayor Troy Pickard commented on the success of the festival, in both enhancing the vibrancy of the Joondalup City Centre and stimulating local economic activity:

“It was particularly pleasing to see so many families enjoying the cultural entertainment on offer in the Joondalup City Centre with many local businesses benefitting and enjoying an increase in trade over the four nights. The City is committed to attracting significant events and activities to Perth’s northern growth corridor and the success of Kaleidoscope in its first year underlines Joondalup’s reputation for providing unique and innovative entertainment and tourism opportunities and activities for residents, visitors and businesses", said Mayor Pickard.

With the festival attracting 50,000 visitors (10,000 more than projected), Kaleidoscope had proven to be a succesful component in the City of Joondalup's place-making initiative to enhance vibrancy and showcase Joondalup as the entertainment capital of the Northern corridor of Perth:

“We are confident that this event will become an important part of Joondalup’s future and I can’t wait to see what the festival has in store for us in 2017 and beyond” said Mayor Pickard.



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